Use DraftKings promo code to get $200 bonus bets, free NBA League Pass for Cowboys-Chiefs, Bengals-Ravens
DraftKings is rolling out a crossover deal that targets both NBA diehards and NFL fans, tying bonus bets and streaming access to one of basketball’s most popular products: NBA League Pass.
New users who sign up with a DraftKings promo code can unlock $200 in bonus bets after making a qualifying wager, along with a complimentary NBA League Pass subscription. The hook for many sports fans is clear: while the promotion is framed around marquee NFL matchups like Cowboys–Chiefs and Bengals–Ravens, the real long-term value lies in full-season access to out-of-market NBA games.
For the league, partnerships like this reflect a broader strategy. The NBA has aggressively leaned into digital consumption, second-screen viewing, and the overlap between betting and live broadcasts. League Pass is central to that push, giving fans a way to follow stars and storylines every night, regardless of local TV blackouts. Bundling it with a sportsbook offer places the NBA directly in front of NFL-heavy audiences who might otherwise wait until later in the season to tune into basketball.
From a fan’s perspective, the structure is straightforward: place an initial wager, receive bonus bets, and then use League Pass to watch how the NBA landscape evolves in real time. It’s a way to sample the nightly rhythm of the league while having additional wagering flexibility on the platform.
This kind of promotion also underscores how closely the NBA and major sportsbooks are now aligned. As regulated sports betting expands, operators are vying for signups with richer incentives, and premium streaming rights are among the most powerful tools available. The NBA benefits from increased visibility, deeper engagement, and more data about how and when fans are watching.
While bettors should always be mindful of responsible gambling practices, the combination of bonus bets and a free viewing subscription highlights where the modern fan experience is headed: a tightly connected ecosystem of live games, interactive platforms, and on-demand access to the NBA calendar from opening tip through the playoffs.
New users who sign up with a DraftKings promo code can unlock $200 in bonus bets after making a qualifying wager, along with a complimentary NBA League Pass subscription. The hook for many sports fans is clear: while the promotion is framed around marquee NFL matchups like Cowboys–Chiefs and Bengals–Ravens, the real long-term value lies in full-season access to out-of-market NBA games.
For the league, partnerships like this reflect a broader strategy. The NBA has aggressively leaned into digital consumption, second-screen viewing, and the overlap between betting and live broadcasts. League Pass is central to that push, giving fans a way to follow stars and storylines every night, regardless of local TV blackouts. Bundling it with a sportsbook offer places the NBA directly in front of NFL-heavy audiences who might otherwise wait until later in the season to tune into basketball.
From a fan’s perspective, the structure is straightforward: place an initial wager, receive bonus bets, and then use League Pass to watch how the NBA landscape evolves in real time. It’s a way to sample the nightly rhythm of the league while having additional wagering flexibility on the platform.
This kind of promotion also underscores how closely the NBA and major sportsbooks are now aligned. As regulated sports betting expands, operators are vying for signups with richer incentives, and premium streaming rights are among the most powerful tools available. The NBA benefits from increased visibility, deeper engagement, and more data about how and when fans are watching.
While bettors should always be mindful of responsible gambling practices, the combination of bonus bets and a free viewing subscription highlights where the modern fan experience is headed: a tightly connected ecosystem of live games, interactive platforms, and on-demand access to the NBA calendar from opening tip through the playoffs.
